The Benefits of a Ladies’ Night

Hosting a Ladies’ Night is a terrific way to attract women to your bar and of course the men tend to go where the women are. Taking a loss on some services for women can help fill the bar with paying customers who stick around after the promotion has ended. Here are some great tips on how to do it right.

How to Host a Ladies Night

Attract Women to Your Ladies’ Night

In many traditional bar settings, regularly scheduled ladies nights have typically been used as a way to increase the number of visitors on “off nights”, such as a Wednesday or Thursday, but you can choose any night you wish. Bringing in ladies can help attract other clientele and offers a good method to establish and/or increase your bar’s popularity.

Make your ladies night stand out

Some of your competitors might already host a ladies night, so you need to outshine them. See our other event ideas for inspiration to attract more customers and create a lively atmosphere: speed dating, karaoke, trivia, guest DJ, live performances, open mic, and others, like dress-up themes to go with the seasons or holidays. Also make sure your bar can handle a multitude of ladies who are partaking of beverages, long lines for the female bathroom can quickly turn into bad publicity.

Keep the numbers optimal

If your bar fills up easily or ladies night becomes super popular, you might need someone at the door to not only adhere to the fire code, but to also keep an optimal mix of customers. Unless they’re attending a hen or stag party, most bar goers prefer a mix in the 50/50 range.

Don’t Forget Time Limits

Be sure to put a limit on the amount of time this special is available. Customers tend to stick around even after the promotion has ended and will still purchase drinks and food. Also this can help avoid people drinking too much in your establishment, leading to difficult guests.