If you’re seeking a truly unique and flavorful experience for your bar or pub, look no further than organizing a Jenever tasting. Hailing from the Netherlands and Belgium, Jenever holds a special place in the cultural and historical fabric of these countries. With its distinctive character and intriguing production methods, Jenever presents an exciting opportunity to embark on a lesser-known spirit journey that will delight and intrigue your guests’ taste buds.
Jenever, a traditional spirit originating from the Netherlands and Belgium, has a fascinating history and cultural significance. This grain-based distillate was first crafted in the 16th century by distilling malt wine and adding a mix of herbs and spices to enhance its flavor. Initially used for medicinal purposes, Jenever quickly gained popularity as a beloved alcoholic beverage. Its name comes from the juniper berry, known as “jeneverbes” in Dutch, which is a key ingredient in its production. As time passed, different styles of Jenever emerged, including the richer and maltier “Oude Jenever” and the lighter and more modern “Jonge Jenever.” If you want to know more about Jenever, check out this What Is Genever article from By The Dutch
How to Host a Jenever Tasting
Explore Jenever Styles
To begin, it’s essential to familiarize yourself and your staff with the different styles of Jenever. The traditional “Oude Jenever” (old) offers a robust and malted grain flavor profile, while the lighter and more refined “Jonge Jenever” (young) showcases a smoother taste. Understanding the nuances between these styles will allow you to curate a diverse selection for your Jenever tasting event, catering to a range of preferences.
Master the Art of Jenever Tasting
To provide an exceptional tasting experience, it’s crucial to master the art of Jenever tasting. Train your staff in the proper Jenever tasting techniques, including the selection of appropriate glassware, recommended serving temperatures, and the process of appreciating its appearance, aroma, and flavor. Ensure they can guide guests through a sensory journey that highlights the unique characteristics of each Jenever, enhancing their overall tasting experience.
Curate a Tasting Flight
Curating a Jenever tasting flight is a key component of hosting a successful event. Select a range of Jenevers with different botanical infusions, aging methods, and production techniques. This will allow your guests to explore the depth and complexity of Jenever, expanding their palates and deepening their appreciation for this versatile spirit. Incorporate both well-known and lesser-known brands to provide a comprehensive tasting experience.
Engage Jenever Experts
Collaborate with Jenever experts, brand ambassadors, or knowledgeable distillers to host a guided Jenever tasting session at your bar. Their expertise will captivate your guests, providing valuable insights into the history, production process, and flavor profiles of the Jenevers being sampled.
Are you interested in hosting another interesting drink event? Read about how to host a mixology workshop.