Do I Need a Website for My Bar?

May 29, 2023

Does Your Bar Have a Sign?

There are successful Speakeasies that don’t even have signs on the front of them.

Does that mean you should get rid of your sign? Of course not.

Not having a website for your bar is the digital equivalent of not having a sign outside your bar.

If you’re a bar or pub that’s looking to get more people in the door, then you need a website for the incredible marketing opportunities it provides. Read on to learn more about the benefits of having a quality website.

How a Website Can Help Market Your Bar or Pub

Get Found First with Search Engine Optimization (SEO)

Location, location, location, right? Well the same goes for the digital world.

Show up at the top of search engines for a search for bars in your area and you can bet that you get the first chance to make an impression.

Build Your Brand Image with Impressive Images

A website is an opportunity to showcase your bar’s atmosphere, ambiance, and branding. Through visual elements, images, and design choices, you’ll convey the personality and vibe of your establishment, attracting customers who resonate with your bar’s style.

Share Menus With The World

Proud of your menu? Impress customers with beautiful images of the food and drinks along with detailed descriptions.

Accept Online Reservations 24/7

Automate the reservation process and retain client

Grow Your Email List

Visitors to your website are more likely to sign up for your email list. When they do, you get to use the #1 online marketing channel to tell them more about what’s happening at your pub or bar.

If you’ve got a really good system, it may even allow you to design and send those emails directly from your website – like ours does.

Promote Events & Take Online Signups

A website is an effective platform for promoting special events, happy hours, live music performances, theme nights, or any other happenings at your bar. You can regularly update the website to keep customers informed and create a buzz around your establishment.

Automated registration for events can save on staff hours too!

The Disadvantages of Relying on Social Media to Market Your Bar or Pub

Many pubs rely on social media to market their establishment and its events.

While Facebook and Google can be powerful marketing tools, relying solely on these platforms for marketing your bar or pub carries certain dangers. These include but are not limited to:

Limited Control and Ownership: When you use social media for marketing, you are essentially building your presence on someone else’s platform. You don’t have complete control over the user experience, design, or functionality of your marketing materials. Additionally, if your account were to be suspended or your content flagged, you could lose access to your audience and data, putting your marketing efforts at risk.

Exclusion of Non-Users: By relying on social media platforms for marketing, you inadvertently exclude a portion of your target audience who are not active on the platform. This can prevent you from effectively reaching potential customers who may be interested in your bar but don’t engage with Facebook, Twitter, or whatever platform you happen to prioritize.

Customer Data Privacy Concerns: Depending solely on these platforms means subjecting your potential customers to their data and targeting capabilities. In an era where data protection is becoming increasingly important, relying solely on these platforms for marketing may alienate customers who prioritize their privacy.

That’s just for starters. There’s also the pay-to-play aspects of the platforms, the design limitations that prevent you from differentiating your brand, the reliance on their algorithm to be shown to your customers and more.

With social media platforms, it’s their game and you’re just a pawn.