Bar Event Category: Gastronomic

Tap Takeover Event

Discover the art of organizing a captivating tap takeover event that elevates your bar's reputation and delights beer enthusiasts.

  • Ideal Venue(s)

    Irish Pub, Brewpub/Taphouse

  • Target Age Group

    Millennials, Gen X, Baby Boomers

  • Event Goals

    Increase Awareness / Visitors, Community Engagement

tap takeover
  • Budget:

    $$, $$$

  • + Staff Required:

    Promotional Staff

  • Holiday / Occasion:

    Not Relevant

Are you ready to immerse your bar or pub in a world of craft beer delight? Look no further than hosting a tap takeover event. A tap takeover is not just another ordinary beer night; it’s a chance to showcase exceptional brews, forge meaningful brewery partnerships, and create an unforgettable experience for your guests.

How to Host a Tap Takeover Event

Define Your Objective

Every successful tap takeover event begins with a clear objective. Are you looking to introduce new beers to your patrons, promote a specific brewery, or celebrate a special occasion? Defining your objective will help you curate a remarkable lineup of beers and shape the overall direction of your event.

Partner with Breweries

Forge connections with local breweries or craft beer distributors. Collaborate with them to select a diverse range of beers that align with your objective. From hoppy IPAs to rich stouts and refreshing lagers, curate a tantalizing selection that caters to a variety of palates.

Planning and Preparation

Prepare the Venue

Transform your bar into a haven for craft beer enthusiasts. Assess your venue’s capacity and layout to ensure it can accommodate the expected crowd. Set the mood with captivating brewery signage, eye-catching decorations, and ambient lighting that amplifies the excitement of your tap takeover event.

Promote the Event

Spread the word and ignite the anticipation. Leverage the power of social media, your bar’s website, email newsletters, and local event listings to promote your tap takeover event. Craft compelling content that highlights the featured brewery, tantalizing beer selections, exclusive offers, and any additional experiences that will enhance the event.

Tap Takeover Event Best Practices:

Train Your Staff

Equip your staff with beer knowledge to impress and engage customers. Provide comprehensive training on the featured brewery, beer styles, flavor profiles, and brewing techniques.

Optimize Tap Efficiency

To ensure a smooth pouring experience, optimize your tap system. Ensure you have enough draft lines and kegs for the tap takeover event. Develop a streamlined process for changing kegs promptly, maintaining beer quality, and minimizing downtime.

Foster a Welcoming Atmosphere

Create an atmosphere that welcomes beer enthusiasts with open arms. Train your staff to be friendly, approachable, and knowledgeable. Encourage them to engage in conversations about the featured beers, offer tasting notes, and share their passion for craft beer.

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